thinking with type 2nd revised and expanded edition a critical guide for designers writers editors amp; students

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The Graphic Design Reference Specification Book

Author : Poppy Evans
ISBN : 9781592538515
Genre : Design
File Size : 65. 83 MB
Format : PDF, ePub
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The Graphic Design Reference & Specification Book should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, and much more. This hardworking handbook is compact and accessible and is a must-have for any graphic designer.

Lettering Type Creating Letters And Designing Typefaces

Author : Bruce Willen
ISBN : 156898765X
Genre : Architecture
File Size : 20. 11 MB
Format : PDF, Kindle
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A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

The Anatomy Of Type

Author : Stephen Coles
ISBN : 9780062203113
Genre : Design
File Size : 63. 7 MB
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The Anatomy of Type is the ultimate stylistic guide to the intricacies and design of 100 indispensable typefaces. A delightful, colorful, and visual reference guide created by Stephen Coles and Tony Seddon—two acknowledged pros in the font design world—The Anatomy of Type was developed with typographers, graphic designers, and font geeks in mind, graphically and visually expanding on the current font-mania initiated by Simon Garfields's Just My Type.

Advertising Design And Typography

Author : Alex W. White
ISBN : 9781581154658
Genre : Design
File Size : 29. 67 MB
Format : PDF, Mobi
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"This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are thoroughly discussed." "Also included in the extensive section on typography is essential information on how type is perceived by readers, as well as typographic history, principles, and practice. Complete with over 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and help you see more critically and accurately"--Publisher description.

Visual Grammar

Author : Christian Leborg
ISBN : 1568985819
Genre : Art
File Size : 72. 77 MB
Format : PDF, Kindle
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Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, making it an indispensable reference for beginners and seasoned visual thinkers alike.

Designing Type

Author : Karen Cheng
ISBN : 0300111509
Genre : Design
File Size : 60. 5 MB
Format : PDF, ePub, Mobi
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One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.

Making And Breaking The Grid

Author : Timothy Samara
ISBN : 9781616736316
Genre : Design
File Size : 54. 48 MB
Format : PDF
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For designers working in every medium, layout is arguable the most basic, and most important, element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applies to real-world projects. Text reveals top designersÆ work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.

Best Practices For Graphic Designers Color Works

Author : Eddie Opara
ISBN : 9781592538355
Genre : Art
File Size : 81. 19 MB
Format : PDF, ePub, Docs
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Color Works outlines and details the essential colour design skills needed to create successful, meaningful and aesthetically compelling designs. Along with hands-on projects, it offers unique insights into strategy and business when working in the real w

Kingdom Ethics 2nd Ed

Author : David P. Gushee
ISBN : 9780802874214
Genre : Christian ethics
File Size : 72. 85 MB
Format : PDF, Mobi
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For more than a decade, students, pastors, and others have looked to Kingdom Ethics as a challenging, comprehensive framework for Christian ethical thought. Solidly rooted in Scripture -- especially Jesus's teachings in the Sermon on the Mount -- the book nurtures a life of practical discipleship in light of the present and coming kingdom of God. This substantially revised edition of Kingdom Ethics features enhanced and updated treatments of all major contemporary ethical issues. David Gushee's revisions include updated data and examples, a more global perspective and more gender-inclusive language, a clearer focus on methodology, discussion questions for every chapter, and a substantial, detailed new glossary.

Meggs History Of Graphic Design

Author : Philip B. Meggs
ISBN : 9781119136200
Genre : Design
File Size : 23. 49 MB
Format : PDF, ePub, Docs
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The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

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