the tipping point how little things can make a big difference

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The Tipping Point

Author : Malcolm Gladwell
ISBN : 9780759574731
Genre : Business & Economics
File Size : 54. 27 MB
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Cirque Du Freak The Saga Of Darren Shan Book 1

Author : Darren Shan
ISBN : 9780007539468
Genre : Juvenile Fiction
File Size : 53. 14 MB
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The amazing manga retelling of Darren Shan’s international best-selling vampire saga, with illustrations by Japanese artist Takahiro Arai.

Cirque Du Freak The Saga Of Darren Shan Book 1

Author : Darren Shan
ISBN : 9780007435272
Genre : Juvenile Fiction
File Size : 64. 41 MB
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The chilling Saga of Darren Shan, the ordinary schoolboy plunged into the vampire world.

Cirque Du Freak

Author : Darren Shan
ISBN : 0007244843
Genre : Children's stories
File Size : 51. 46 MB
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Told in a compelling 'mock-umentary'style, Cirque Du Freak is more than just a spooky supernatural tale. It has bags of teaching potential, and is consistently described as one of the best books to engage reluctant readers a and keep them reading.. Darren is just your average schoolboy a or was, at least a until he and his friend Steve buy tickets to the outlawed magical and macabre Cirque Du Freak. Packed with wonderfully grotesque characters a including a snake-boy, a wolf-man and, most exciting of all, an enormous performing spider a the boys are enchanted, fascinated and yet terrified by the show. Darren, a total spider freak, decides to steal and train the spider to perform amazing tricks. Not realising the extreme consequences of his daring theft, Darren finds himself forced to make a terrible bargain with a creature of the nighta

The Tipping Point Summary

Author : Ez- Summary
ISBN : 1544269420
Genre :
File Size : 65. 73 MB
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The Tipping Point: A Complete Summary! The Tipping Point, also known by its full name, The Tipping Point: How Little Things Can Make a Big Difference, is another excellent work by Malcolm Gladwell. He is already known for his five non-fiction novels, and is also a regular contributor to the New York Times. One of the most significant things about Gladwell is that he is a man of detail; this is visible through all of his work. The author is also famous for collecting stories and compiling them into one whole, searching for the moments where the stories will intersect so that he can explain how so many things are connected. In this book Gladwell compares the idea of a virus with what he actually intends to talk about, information, and how both of these reach a point where they "tip." I am certain that after reading this book many readers will have far better insight into how information "roams" throughout the world. After reading this book, we will surely have more knowledge about what one piece of information can do to society when it is released in just the right way, which is exactly what the author intended for us to learn. The Tipping Point is not just a book filled with anecdotes, mixed together with knowledge from sociology, psychology and journalism. It is, in addition, like many of Gladwell's other books, an inspiration. An inspiration for learning and trying something new and, in this case, try something that we may have thought was not really that important. Here Is A Preview Of What You Will Get: - A summarized version of the book. - You will find the book analyzed to further strengthen your knowledge. - Fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about The Tipping Point.

100 Statements About The Tipping Point

Author : Max Rell
ISBN : 5458787692
Genre :
File Size : 44. 7 MB
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In this book, we have hand-picked the most sophisticated, unanticipated, absorbing (if not at times crackpot!), original and musing book reviews of "The Tipping Point: How Little Things Can Make a Big Difference." Don't say we didn't warn you: these reviews are known to shock with their unconventionality or intimacy. Some may be startled by their biting sincerity; others may be spellbound by their unbridled flights of fantasy. Don't buy this book if: 1. You don't have nerves of steel. 2. You expect to get pregnant in the next five minutes. 3. You've heard it all.

David And Goliath

Author : Malcolm Gladwell
ISBN : 9780241959602
Genre : Social Science
File Size : 81. 3 MB
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David and Goliath is the dazzling and provocative new book from Malcolm Gladwell, no.1 bestselling author of The Tipping Point, Blink, Outliers and What the Dog Saw Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell takes us on a scintillating and surprising journey through the hidden dynamics that shape the balance of power between the small and the mighty. From the conflicts in Northern Ireland, through the tactics of civil rights leaders and the problem of privilege, Gladwell demonstrates how we misunderstand the true meaning of advantage and disadvantage. When does a traumatic childhood work in someone's favour? How can a disability leave someone better off? And do you really want your child to go to the best school he or she can get into? David and Goliath draws on the stories of remarkable underdogs, history, science, psychology and on Malcolm Gladwell's unparalleled ability to make the connections others miss. It's a brilliant, illuminating book that overturns conventional thinking about power and advantage. 'A global phenomenon... there is, it seems, no subject over which he cannot scatter some magic dust' Observer

Quicklet On Malcolm Gladwell S The Tipping Point How Little Things Can Make A Big Difference Cliffnotes Like Summary And Analysis

Author : Scott James
ISBN : 9781614646815
Genre : Study Aids
File Size : 26. 1 MB
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ABOUT THE BOOK "The world of the Tipping Point is a place where the unexpected becomes expected, where radical change is more than possibility." Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference is an irreverent, fresh look at why some things become trends and others don't. We are all familiar with and a part of trends, fads, and cultural shifts, but often we don't understand them. It's easy to understand why specific things happen in our own lives, but most of us just stare off into space and shake our heads when we happen to think about why some shirt is in style or why a neighborhood is getting more dangerous. We don't know because there are too many moving parts to think about. In this book, Gladwell zooms in on the relatively microscopic people, aspects, and conditions that spread those trends. He uses the overarching metaphor of an epidemic as a visualization of how ideas spread. Do you know why suddenly some video of a little kid is everywhere on the Internet, or why Harry Potter became the most popular book in the world? Malcolm Gladwell thinks he does. For most of us, trends and ideas are just things that happen around us. Much of what Gladwell is doing makes causes and effects that are too big to think about more human and personal. In that way, he gives us something to grab hold of. It's as if he is taking massive spreadsheets and computer models of information and explaining them to you at a cocktail party over a martini. It works and he makes a lot of sense. Sitting there reading it over you'll think, "Yeah, of course. I already knew that' which is always the mark of a good explanation. Of course, it's impossible to ever know for sure why one fad happens and another doesn't make it out of the gate, but by the end of the book Gladwell has drilled down into the minutiae and created a compelling breakdown on how it generally works. We all understand things that we've never put into words quite succinctly. Gladwell is doing exactly that in this book. The strength of his pop science is that he gives concrete names to nebulous causes that create our world. EXCERPT FROM THE BOOK "The Tipping Point grew out of an article I wrote as a freelancer for Tina Brown at the New Yorker, who ran the piece and then - to my surprise and delight - hired me. Thank you, Tina." Malcolm Gladwell is a prolific writer who lives in New York. His books and articles generate a lot of conversation and debate because they dig into highly contentious and often unanswerable issues. He is a special contributor to The New Yorker magazine, where he writes about things like the science of cool hunting, race and sports, physical genius, the concept of moral hazard and health care, and the difference between puzzles and mysteries. He has published several popular books, including Blink and Outliers. His articles and books are often called pop science because he takes research, rearranges it, and uses it to draw new conclusions about why things happen in our world. Most often his topics are questions that can't be definitively answered or investigations of concepts that are unresolved while being somehow both common and mysterious. His writing is widely read and his breakdown of the "tipping point" concept has been widely referenced and utilized throughout marketing circles... The revolutionary part of this chapter is that he actually pins down the right size of a group to make it the most productive. He takes a deep look at Gore, a fabric innovation company. The company is divided into 150 or so person teams that are separated...

Made To Stick

Author : Chip Heath
ISBN : 9781407008240
Genre : Self-Help
File Size : 61. 15 MB
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What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.

The Tipping Point

Author : Frederic P. Miller
ISBN : 6132900144
Genre : Social Science
File Size : 27. 25 MB
Format : PDF
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Tipping Point: How Little Things Can Make a Big Difference is a book by Malcolm Gladwell, first published by Little Brown in 2000. Tipping points are the levels at which the momentum for change becomes unstoppable. Gladwell defines a tipping point as a sociological term: the moment of critical mass, the threshold, the boiling point. The book seeks to explain and describe the mysterious sociological changes that mark everyday life. As Gladwell states, Ideas and products and messages and behaviors spread like viruses do. The examples of such changes in his book include the rise in popularity and sales of Hush Puppies shoes in the mid-1990s and the precipitous drop in the New York City crime rate after 1990. Gladwell describes the three rules of epidemics (or the three agents of change) in the tipping points of epidemics.

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