the design of everyday things revised and expanded edition

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The Design Of Everyday Things

Author : Don Norman
ISBN : 9780465072996
Genre : Business & Economics
File Size : 68. 81 MB
Format : PDF, Mobi
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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

The Design Of Everyday Things

Author : Don Norman
ISBN : 9780465072996
Genre : Business & Economics
File Size : 66. 88 MB
Format : PDF, Kindle
Download : 704
Read : 871

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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

The Design Of Everyday Things

Author : Don Norman
ISBN : 9780465050659
Genre : Business & Economics
File Size : 61. 56 MB
Format : PDF, ePub, Docs
Download : 562
Read : 660

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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

The Design Of Everyday Things Indian Ed

Author : Don Norman
ISBN : 0465055710
Genre : Business & Economics
File Size : 45. 34 MB
Format : PDF, Mobi
Download : 457
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The Psychology Of Everyday Things

Author : Donald A. Norman
ISBN : 9780465067091
Genre : Business & Economics
File Size : 25. 13 MB
Format : PDF, Kindle
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A critique of modern-day technology suggests that many items are designed with total disregard for human psychology, resulting in products with visually ambiguous or hidden controls, symbols with arbitrary relationships to function, and overreliance on memory

The Design Of Future Things

Author : Don Norman
ISBN : 9780465002283
Genre : Psychology
File Size : 82. 39 MB
Format : PDF, ePub, Docs
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Explores the benefits and problems in inventing and designing machines that can interact with humans with a review of the changes in human psychology that occurs when such inventions are introduced to the modern world.

Change By Design

Author : Tim Brown
ISBN : 9780061937743
Genre : Business & Economics
File Size : 75. 5 MB
Format : PDF, ePub
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In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

Don T Make Me Think Revisited

Author : Steve Krug
ISBN : 9780133597264
Genre : Computers
File Size : 51. 46 MB
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Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read. If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites. “After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.” –Jeffrey Zeldman, author of Designing with Web Standards

Turn Signals Are The Facial Expressions Of Automobiles

Author : Donald A. Norman
ISBN : 9780201622362
Genre : Science
File Size : 47. 25 MB
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The ”Gadget Guru” (L.A. Times) takes a freewheeling look at the interface between humans and machines

Designing With The Mind In Mind

Author : Jeff Johnson
ISBN : 0080963021
Genre : Computers
File Size : 34. 81 MB
Format : PDF
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Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. * The first practical, all-in-one source for practitioners on user interface design rules and why, when and how to apply them. * Provides just enough background into the reasoning behind interface design rules that practitioners can make informed decisions in every project. * Gives practitioners the insight they need to make educated design decisions when confronted with tradeoffs, including competing design rules, time constrictions, or limited resources.

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