mass communication

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Mcquail S Mass Communication Theory

Author : Denis McQuail
ISBN : 1446244024
Genre : Social Science
File Size : 79. 1 MB
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"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Media Of Mass Communication

Author : John Vivian
ISBN : 9780205861873
Genre : Language Arts & Disciplines
File Size : 49. 9 MB
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Mass Communication In India

Author : J V Vilanilam
ISBN : 0761933727
Genre : History
File Size : 61. 10 MB
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This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communication—the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. - Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. - Highlights that almost half the world`s population remains untouched by the communications revolution even at the beginning of the 21st century. - Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.

Teaching Mass Communication

Author : Michael D. Murray
ISBN : 0275941566
Genre : Education
File Size : 41. 98 MB
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This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John De Mott (media management). Chapter authors suggest course outlines, teaching strategies, and methods of testing, and provide reviews of current texts and supplementary materials such as films and other audio-visual aids.

Mass Communication Research

Author : Cees J. Hamelink
ISBN : 0893919519
Genre : Business & Economics
File Size : 39. 59 MB
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This book pays special tribute to Professor James D. Halloran at his retirement after 18 years as president of the International Association for Mass Communication Research. Each chapter is a succinct learning unit in the field of mass communications.

Mass Communication And American Social Thought

Author : John Durham Peters
ISBN : 0742528391
Genre : Language Arts & Disciplines
File Size : 21. 86 MB
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This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.

A Cognitive Psychology Of Mass Communication

Author : Richard Jackson Harris
ISBN : 9781136276583
Genre : Language Arts & Disciplines
File Size : 38. 31 MB
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A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media. This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.

Women In Mass Communication

Author : Pamela J. Creedon
ISBN : 9781412936958
Genre : Language Arts & Disciplines
File Size : 43. 60 MB
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The Third Edition of Women in Mass Communication provides a new generation of students with an insightful examination of women in the journalism and mass communication professions. In this seminal volume, editors Pamela Creedon and Judith Cramer offer ideas and directions for improving the status of women—and men— working in the field.

Women In Mass Communication

Author : Pamela J. Creedon
ISBN : 9781412936958
Genre : Language Arts & Disciplines
File Size : 81. 62 MB
Format : PDF, ePub, Mobi
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The Third Edition of Women in Mass Communication provides a new generation of students with an insightful examination of women in the journalism and mass communication professions. In this seminal volume, editors Pamela Creedon and Judith Cramer offer ideas and directions for improving the status of women—and men— working in the field.

Mass Communication

Author : Ronald T. Farrar
ISBN : 0314642137
Genre : Social Science
File Size : 73. 36 MB
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