mass communication

Download Book Mass Communication in PDF format. You can Read Online Mass Communication here in PDF, EPUB, Mobi or Docx formats.

Mass Communication

Author : Ralph E. Hanson
ISBN : 9781506358574
Genre : Language Arts & Disciplines
File Size : 27. 47 MB
Format : PDF, ePub, Docs
Download : 754
Read : 1321

Download Now


Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Media Of Mass Communication

Author : John Vivian
ISBN : 9780205861873
Genre : Language Arts & Disciplines
File Size : 61. 35 MB
Format : PDF, Mobi
Download : 129
Read : 540

Download Now


This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Mcquail S Mass Communication Theory

Author : Denis McQuail
ISBN : 1446244024
Genre : Social Science
File Size : 68. 59 MB
Format : PDF, ePub, Mobi
Download : 698
Read : 1106

Download Now


"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Seeking Equity For Women In Journalism And Mass Communication Education

Author : Ramona R. Rush
ISBN : 9781135624002
Genre : Language Arts & Disciplines
File Size : 28. 46 MB
Format : PDF, ePub, Docs
Download : 844
Read : 582

Download Now


This volume concentrates on the study and efforts of women and minority men to gain respect and parity in journalism and mass communication, and focuses on trends over the past three decades. Contributions to the volume provide a history of the equity efforts and offer updates on equity in the academy and in the professions. Theoretical and international perspectives on equity are also included, as are the concerns about equity from the new generations now coming into the profession. This anthology serves as a benchmark of women's current status in journalism and mass communication and provides a call to action for the future. As such, it is required reading for all concerned with establishing equity throughout the discipline.

A Cognitive Psychology Of Mass Communication

Author : Richard Jackson Harris
ISBN : 9781136276583
Genre : Language Arts & Disciplines
File Size : 56. 93 MB
Format : PDF, ePub, Docs
Download : 784
Read : 447

Download Now


A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media. This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.

Mass Communication In India 4th Edition

Author : Keval J. Kumar
ISBN : 9788172243739
Genre : Business & Economics
File Size : 29. 35 MB
Format : PDF, Kindle
Download : 527
Read : 1068

Download Now


Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.

The Play Theory Of Mass Communication

Author : William Stephenson
ISBN : 1412838266
Genre : Language Arts & Disciplines
File Size : 86. 63 MB
Format : PDF
Download : 519
Read : 698

Download Now


The literature on mass communication is now dominated by "objective sociological "approaches. What makes the work of Stephenson so unusual is his starting points: his frank willingness to adopt a "subjective "and "psychological "approach to the study of mass communication. In short, this is an internal analysis of how communication processes are absorbed by individuals. The theory of play is not a doctrine of frivolity, but rather a way in which Stephenson gets at such sensitive areas of communication theory as what is screened out and why. Without a notion of the play element in communication one would be led to imagine that every televised docudrama would be immediately lived out by every adolescent. Clearly, this is not the case. People can distinguish quite well between imaginary and real events in mass communication contexts. "The Play Theory of Mass Communication "is a work that studies subjective play, how communication serves the cause of self-enhancement and personal pleasure, and the role of entertainment as an end in itself. In short, for those who are tired of cliche-ridden volumes on the political hidden messages and meanings of communication, or the economic management of media decisions, this volume will come as a refreshment, a piece of entertainment as well as instruction. But with all the emphasis "on "aspects, Stephenson's volume is shrewdly political. He takes up themes ranging from the reduction! of international tensions to the happily alienated worker to such pedestrian events as the reporting of foreign Soviet dignitaries in their visits to democratic cultures. This is, in short, an urbane, wise book--sophisticated in its methodology and critical in its theorizing.

Mass Communication Research

Author : Cees J. Hamelink
ISBN : 0893919519
Genre : Business & Economics
File Size : 20. 83 MB
Format : PDF, Kindle
Download : 744
Read : 1271

Download Now


This book pays special tribute to Professor James D. Halloran at his retirement after 18 years as president of the International Association for Mass Communication Research. Each chapter is a succinct learning unit in the field of mass communications.

Teaching Mass Communication

Author : Michael D. Murray
ISBN : 0275941566
Genre : Education
File Size : 76. 32 MB
Format : PDF, ePub, Docs
Download : 239
Read : 677

Download Now


This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John De Mott (media management). Chapter authors suggest course outlines, teaching strategies, and methods of testing, and provide reviews of current texts and supplementary materials such as films and other audio-visual aids.

Understanding The Media

Author : Joel Smith
ISBN : 1572730048
Genre : Language Arts & Disciplines
File Size : 59. 93 MB
Format : PDF, ePub, Docs
Download : 931
Read : 473

Download Now



Top Download:

Best Books