hard sell

Download Book Hard Sell in PDF format. You can Read Online Hard Sell here in PDF, EPUB, Mobi or Docx formats.

Hard Sell

Author : Jamie Reidy
ISBN : 9780740788864
Genre : Biography & Autobiography
File Size : 34. 46 MB
Format : PDF, Mobi
Download : 354
Read : 1150

Download Now


Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.

Hard Sell

Author : Piers Anthony
ISBN : 0441317480
Genre : Fiction
File Size : 73. 32 MB
Format : PDF, Docs
Download : 628
Read : 573

Download Now


Mr. Fisk Centers buys real estate on Mars, where he drives a supersonic car in a suicide race and visits a robot mortician for a sample embalming. Reprint.

Hard Sell

Author : Peter Ikeler
ISBN : 9781501706639
Genre : Business & Economics
File Size : 78. 46 MB
Format : PDF, ePub
Download : 580
Read : 314

Download Now


Along with fast-food workers, retail workers are capturing the attention of the public and the media with the Fight for $15. Like fast-food workers, retail workers are underpaid, and fewer than 5 percent of them belong to unions. In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion character of U.S. retail through the history and ultimate failure of twentieth-century retail unionism. He asks pivotal questions about twenty-first-century capitalism: Does the nature of retail work make collective action unlikely? Can working conditions improve in the absence of a union? Is worker consciousness changing in ways that might encourage or further inhibit organizing? Ikeler conducted interviews at New York City locations of two iconic department stores—Macy's and Target. Much of the book’s narrative unfolds from the perspectives of these workers in America’s most unequal city. When he speaks to workers, Ikeler finds that the Macy’s organization displays an adversarial relationship between workers and managers and that Target is infused with a "teamwork" message that enfolds both parties. Macy’s workers identify more with their jobs and are more opposed to management, yet Target workers show greater solidarity. Both groups, however, are largely unhappy with the pay and precariousness of their jobs. Combined with workplace-generated feelings of unity and resistance, these grievances provide promising inroads to organizing that could help take the struggle against inequality beyond symbolic action to real economic power.

Hard Sell Vs Soft Sell

Author : Sandra L. Bradley
ISBN : WISC:89032817611
Genre :
File Size : 81. 5 MB
Format : PDF, ePub, Mobi
Download : 337
Read : 978

Download Now



Operation

Author : Ed Stark
ISBN : 087431321X
Genre : Fantasy games
File Size : 26. 67 MB
Format : PDF, ePub
Download : 889
Read : 915

Download Now



Hard Sell

Author : Sean Nixon
ISBN : 9781526111166
Genre : History
File Size : 24. 16 MB
Format : PDF, ePub, Docs
Download : 148
Read : 823

Download Now


How did advertising shape growing popular prosperity in the 1950s and 60s? What were the images of domesticity and modern living which it promoted? Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which British advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In drawing out these trans-Atlantic influences, Hard sell challenges the way critics and historians have often understood Anglo-American relations. It shows how American influences across a range of areas of advertising practice, including the development of television advertising, were not only a source of inspiration, but also were adapted and reworked to more effectively speak to the British consumer. Through detailed studies of advertising, the practices of advertising agencies and the public debates that shaped their reception, Hard sell offers a major new analysis of advertising in the decades of post-war affluence and the Anglo-American exchanges that shaped advertising's contribution to this period of social change. It marks a significant contribution to debates within contemporary British history, the sociology of affluence and to studies of consumer and marketing history.

The Hard Sell

Author : John Bone
ISBN : 9781351888523
Genre : Social Science
File Size : 62. 41 MB
Format : PDF, ePub
Download : 921
Read : 680

Download Now


In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates on trust and interaction. These organizations tend to be loosely ordered and internally competitive collectives whose sole aim is to maximize short term profits through sales strategies that routinely employ the calculative exploitation of consumer norms and expectations. John Bone uses his findings to argue that amid the wave of increasing deregulation and liberalization that has supplanted the planned and regulated form of capitalism that predominated until the 1970s, such conditions are now becoming prevalent in mainstream contemporary organizations, threatening to unleash a latent disorder that underlies the rationality of 'modern' business.

The Hard Sell

Author : Colin Clark
ISBN : 9780957534728
Genre : Social Science
File Size : 61. 6 MB
Format : PDF, ePub, Docs
Download : 582
Read : 284

Download Now


Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their ‘gift of the gab’ and some homespun ‘psychology’ to convince passers-by to stop and buy their goods. Employing some of the world’s most successful selling techniques, in one of the oldest and most difficult of all marketing situations, their rhetoric and social skills have to equal that employed by the most accomplished salespersons, politicians and professional persuaders. Between 1984 and 1994 sociologists Clark and Pinch recorded over 75 pitching routines on street markets and other sales sites throughout the UK, mainland Europe and the United States. Using examples of pitchers attracting a crowd, describing and demonstrating their goods, building bargains, cajoling the unconvinced to make a purchase and coping with problem customers, the authors reveal, for the very first time, the reasons for these traders’ extraordinary success—both on and away from the markets. Comparing their findings with more orthodox sales situations—direct response TV home shopping and infomercials, as well as other forms of grass-roots selling (fly pitching, the mock auction sales con, street entertaining and urban ‘hustling’)—the authors highlight many important lessons that have relevance for everyone involved in all types of marketing, advertising and persuasion. In this revised, updated and extended edition the authors also reveal why, today, pitching on markets appears to have become a dying art. Original, authoritative and highly readable, The Hard Sell is an essential and often hilarious guide for anyone who wants to understand how real-life selling really works.

The Hard Sell

Author : Dee Madigan
ISBN : 9780522866315
Genre : Political Science
File Size : 43. 80 MB
Format : PDF
Download : 681
Read : 759

Download Now


In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into: How political ads are designed to work; Who are they designed to work on; How we pay for them; Why we make so many negative ads; How personal is too personal; How spin works, particularly in an election campaigns; How to make messages cut through the cynicism; How politicians use journos who use politicians who use journos; The gendered nature of it all. And finally, what happens when it all turns to sh*t! Dee is candid about the tricks of the trade and the lessons that can be learnt.

The Hard Sell

Author : William Haggard
ISBN : OCLC:26677771
Genre :
File Size : 56. 14 MB
Format : PDF, Docs
Download : 452
Read : 813

Download Now



Top Download:

Best Books