cb7 with coursemate and career transitions 2 0 1 term 6 months printed access card new engaging titles from 4ltr press

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Author : Thomas N. Ingram
ISBN : 9781337000499
Genre : Business & Economics
File Size : 56. 73 MB
Format : PDF, Mobi
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4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Promo 2

Author : Thomas C. O'Guinn
ISBN : 1133627579
Genre : Advertising
File Size : 50. 51 MB
Format : PDF
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Essentials Of Marketing Research

Author : William Zikmund
ISBN : 9781133190646
Genre : Business & Economics
File Size : 63. 47 MB
Format : PDF, ePub
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Focusing on students as managers, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that delivers the essential information students need to skillfully use marketing research in making effective business decisions. It also equips readers with the skills to perform basic, core marketing research tasks. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, it succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. Reflecting the latest developments from the field, the Fifth Edition features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Mr 2

Author : Tom Brown
ISBN : 1133958419
Genre : Business & Economics
File Size : 34. 12 MB
Format : PDF, Docs
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Created through a student-tested, faculty-approved review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising And Integrated Brand Promotion

Author : Thomas O'Guinn
ISBN : 9781305177215
Genre : Business & Economics
File Size : 39. 54 MB
Format : PDF, ePub, Mobi
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Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Essentials Of Marketing Research

Author : Kenneth E. Clow
ISBN : 9781412991308
Genre : Business & Economics
File Size : 70. 53 MB
Format : PDF, ePub
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Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

Author : Terence Shimp
ISBN : 9780324321432
Genre : Business & Economics
File Size : 46. 2 MB
Format : PDF, Kindle
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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Basic Marketing Research

Author : Gilbert A. Churchill
ISBN : 1439041407
Genre : Marketing research
File Size : 65. 94 MB
Format : PDF, Mobi
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Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Internet Marketing Integrating Online And Offline Strategies

Author : Mary Roberts
ISBN : 9781133625902
Genre : Business & Economics
File Size : 41. 40 MB
Format : PDF, ePub
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INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer’s arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

What Color Is Your Parachute 2015

Author : Richard N. Bolles
ISBN : 9781607745570
Genre : Business & Economics
File Size : 41. 54 MB
Format : PDF, ePub
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The world's most popular job-search book is updated for 2015 to tailor its long-trusted guidance with up-to-the-minute information and advice for today's job-hunters and career-changers. What Color Is Your Parachute? is the world’s most popular job-hunting guide with more than ten million copies sold. Now, no matter what your circumstances, every job-hunter can find help with up-to-the-minute information on what has changed about the job-market, plus strategies for finding jobs even when everyone tells you there are none. And if you are a returning vet, there is a new twenty-page appendix this year, specifically addressing your unique needs. This 2015 edition includes up-to-date research and tips about writing impressive resumes and cover letters, doing effective networking and confident interviewing, and negotiating the best salary possible. But it goes beyond that, in helping you to better know who you are, with its classic self-inventory—called “The Flower Exercise”—because the best answer to What shall I do? flows from knowing Who you are. From the Trade Paperback edition.

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