about face

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About Face

Author : David H. Hackworth
ISBN : 9780671695347
Genre : Biography & Autobiography
File Size : 60. 85 MB
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Chronicles the military career of America's most decorated living soldier, from his enlistment of age fifteen, through his service in Vietnam, where his growing disillusionment with American policies led to his post-war exile in Australia

About Face

Author : Alan Cooper
ISBN : 9781118766583
Genre : Computers
File Size : 32. 15 MB
Format : PDF, ePub
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The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers. Updated information includes: Contemporary interface, interaction, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.

About Face

Author : Dan Hill
ISBN : 9780749459239
Genre : Business & Economics
File Size : 54. 46 MB
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Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.

About Face

Author : Jonathan Cole
ISBN : 0262531631
Genre : Medical
File Size : 45. 35 MB
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Honorable Mention in the category of Psychology in the Professional/Scholarly Publishing Annual Awards Competition presented by the Association of American Publishers, Inc. What is special about the face, and what happens when neurological conditions make expression or comprehension of the face unavailable? Through a mix of science, autobiography, case studies, and speculation, Jonathan Cole shows the importance not only of facial expressions for communication among individuals but also of facial embodiment for our sense of self. He presents, in his words, "a natural history of the face and an unnatural history of those who live without it." The heart of the book lies in the experiences of people with facial losses of various kinds. The case studies are of blind, autistic, and neurologically impaired persons; the most extreme case involves Mobius syndrome, in which individuals are born with a total inability to move their facial muscles and hence to make facial expressions. Cole suggests that it is only by studying such personal narratives of loss that we can understand facial function and something of what all our faces reflect.

About Face

Author : Scott Barnes
ISBN : 9781592334889
Genre : Health & Fitness
File Size : 87. 37 MB
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Original publication and copyright date: 2010.

About Face

Author : Donna Leon
ISBN : 9781409061830
Genre : Fiction
File Size : 43. 51 MB
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At a dinner party given by his parents-in-law, Commissario Brunetti meets Franca Marinello, the wife of a prosperous Venetian businessman. He's charmed - perhaps too charmed, suggests his wife Paola - by her love of Virgil and Cicero, but shocked by her appearance. A few days later, Brunetti is visited by Carabinieri Maggior Filippo Guarino from the nearby city of Marghera. As part of a wider investigation into Mafia takeovers of businesses in the region, Guarino wants information about the owner of a trucking company who was found murdered in his office. He believes the man's death is connected to the illegal transportation of refuse - and more sinister material - in his company's trucks. No stranger to mutual suspicion and competition between rival Italian police departments, Brunetti is nevertheless puzzled by the younger man's behaviour. Eventually Guarino agrees to email a photo of his suspect, but by the time the photograph arrives, he himself is dead. Was he killed because he got too close? And how is it that Franca Marinello is involved?

The Essentials Of Using Interface Design

Author : Alan Cooper
ISBN : 8126502134
Genre :
File Size : 68. 73 MB
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· The Goal· The Form· The Behavior· The Interaction· The Cast· The Gizmos

About Face

Author : Dario Fo
ISBN : 0573615055
Genre : Italian drama
File Size : 46. 52 MB
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About Face

Author : Richard T. Gray
ISBN : 0814331793
Genre : History
File Size : 45. 4 MB
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A critical history of physiognomic thought in German-speaking Europe that traces the roots of twentieth-century racial profiling to the Enlightenment.

About Face

Author : Dorinne Kondo
ISBN : 9781136657986
Genre : Social Science
File Size : 76. 40 MB
Format : PDF, Kindle
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From the runways of Paris to the casting controversies over BMiss Saigon, from a local demonstration at the Claremont Colleges in California to the gender-blending of BM. Butterfly, BAbout Face examines representations of Asia and their reverberations in both Asia and Asian American lives. Japanese high fashion and Asian American theater become points of entry into the politics of pleasure, the performance of racial identities, and the possibility of political intervention in commodity capitalism. Based on Kondo's fieldwork, this interdisciplinary work brings together essays, interviews with designer Rei Kawakubo of Comme des Garcons and playwright David Henry Hwang, and "personal" vignettes in its exploration of counter-Orientalisms.

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